Shandong to ignite wanderlust through peonies

chinadaily.com.cn2025-03-27 16:16

　　Peonies in full bloom in Heze, Shandong province,attractvisitors from afar. [Photo/VCG]

　　The Heze Peony Festival in 2025, set for this April in Heze, Shandong province, promisesto be more than just aflower-viewingevent. The city is rolling out innovative measures to provide visitors with an immersive and comprehensive cultural tourism experience.

　　Travel agencies have taken the lead by integrating resources to create tours revolving aroundtopics such aspeony cultureandintangible cultural heritage (ICH) handicrafts. Hotels have upgraded their services to industry-leading standards, offering maps,snacks, and evenhanfu–a type of traditional Chinese clothing.

　　Heze's scenic areas have been renovated to includenew attractions like peony-themed cultural and creative products,hanfumakeup, and ICH experiences, turning them into interactive amusement parks.

　　Additionally, to meetthediverse needsof visitors, the Heze Municipal Culture and Tourism Bureau has integrated various cultural and tourism offeringsand carefully planned 30 travel routes allowingvisitors to take photos ofvarious peony landscapes throughoutHeze. These routes integrate elements such as peony culture, Yellow River culture, red culture, and green ecology.

　　Theroutes include40 national A-level scenic spots andoffer the chance toexperience the historical heritage and modern vitality of the city.