Shandong receives innovation, green manufacturing praise from Apple COO

chinadaily.com.cn2025-03-28 22:15

　　Apple Chief Operating Officer Jeff Williams and Goertek Chairman Jiang Bin visitGoertek's factory in Weifang, Shandong province. [Photo/Dazhong News]

　　Apple's chief operating officer, Jeff Williams, recently visited Goertek's facilities in Qingdao and Weifang, Shandong province. He was impressed by Goertek's advanced automation andtheAI technologies on itsproduction lines, particularly the iPhone 16e speaker assembly line.

　　Williams praised the company's use ofAI for quality inspection and welding head life prediction, highlighting itssmart and efficient manufacturing processes.

　　Goertek, a leading Chinese electroacoustic company, has been a key supplier forApple for 15 years, contributing to the production ofproductssuch as acoustic components andthe assembly of AirPods and HomePods.

　　The company's commitment to innovation is evident through its substantial R&D investment, with over 12,000 R&D personnel and multiple national and provincial research platforms.

　　Williams also praisedGoertek's efforts in green manufacturing, noting that the company's use of renewable energy and recycled materials aligns with Apple's goal of achieving carbon neutrality by 2030.