Craftsmanship, integrity, lifelong excellence in eggs

中共博兴县委宣传部2025-09-02 10:25

　　Chen Xuejing is currently the chairman of the Liuliu Yuan Poultry Egg Professional Cooperative in Boxing County, Binzhou City, Shandong Province. He is the fourth generation inheritor of Liuliu Yuan sesame sesame sesame oil flavored duck egg processing technology and the chairman of the Shandong E-commerce Association. 56 year old Chen Xuejing adheres to the craftsmanship of intangible cultural heritage and has won multiple honors: in 2022, he was named the "leading goose" of rural revitalization in Shandong Province, the "entrepreneurial star" of retired soldiers in Shandong Province, the "most beautiful retired soldier in Binzhou", and the first prize winner of the Binzhou Retired Soldiers Entrepreneurship and Innovation Competition.

　　Centennial inheritance, integrity as the root

　　In 1893, the first generation inheritor Chen Youwei accidentally discovered that duck eggs marinated with sesame paste, fennel and other seasonings had a unique aroma, and thus established the family rule of "authentic ingredients, sufficient marinating, and correct taste". In 1939, when the second generation Chen Guotian innovated the sandbag pickling method, he would rather spend more labor hours than reduce a single process. In 1971, the third generation Chen Shiming improved the cellar pickling method, insisting on using sufficient ingredients and pickling until the end of the season even in times of material scarcity. This perseverance is carried forward and developed in the hands of Chen Xuejing.

　　On the eve of the 2018 Spring Festival, raw material prices skyrocketed, and some employees suggested shortening the pickling cycle. If you marinate for a day less, it won't taste like 'Liuliu Yuan'! "Chen Xuejing led the workers to mix new ingredients overnight, willing to increase costs to ensure quality. It is this reverence for tradition that makes "Ryukyu round sesame flavor Salted duck egg pickling technique" successfully included in Binzhou intangible cultural heritage list in 2019. This century long commitment to intangible cultural heritage will ultimately bear fruit in 2025- the cooperative, with its excellent product quality and intangible cultural heritage brand advantages, successfully won a 100 million yuan order from Haitian Cang Food Co., Ltd., creating a new record for single orders of traditional agricultural and sideline products.

　　Retired and Entrepreneurial, Continuing to Write a Chapter of Integrity

　　In 1992, veteran Chen Xuejing took over the family's mantle and established the Liuliu Yuan Cooperative Society. He combined the ancestral concept of integrity with modern enterprise management and established a "Five Generations Inheritance Quality Traceability System". Each duck egg has a unique code, and consumers can scan the code to view the entire process information from the source of the duck egg, the pickling process to the date of manufacture. This innovative measure brings new vitality to century old craftsmanship.

　　In the early stages of entrepreneurship, the cooperative encountered a crisis of broken funding chain. A certain raw material supplier proposed to replace high-quality sea salt with inferior salt, promising to reduce costs by 40%. Chen Xuejing remained unmoved and said, "Four generations of our ancestors have never done anything wrong, and we cannot break the rules here!" He became a seller of real estate and insisted on using high-quality materials, ultimately winning market recognition with his excellent quality. It is precisely this rigorous quality control system and excellent product quality that have earned the praise of the quality control personnel at Tianhai Cang Food Co., Ltd. after inspection: "Every duck egg of Liuliu Yuan can withstand inspection, which is the key to our choice of a billion yuan cooperation

　　There is an order, but the product cannot keep up. When there was a conflict between the billion yuan order and the needs of old customers, Chen Xuejing did not hesitate to stick to the bottom line of integrity - prioritizing the supply of old customers and producing and delivering Tianhai Cang's orders in batches. This decision deeply moved the cooperating parties, and ultimately reached a consensus: from April 23rd to May 1st, deliver 8000 orders per day, and from May onwards adjust to a sustainable production mode of 4000 orders per day. Faced with the surge in order demand, the cooperative still adheres to traditional craftsmanship, ensuring that each duck egg is marinated at full term and fulfilling its promise with quality.

　　Adhere to the original intention and innovate management

　　In 2024, the cooperative will be selected as one of the top 500 advanced cooperatives in China. In the development process of the cooperative, great attention is also paid to technological innovation, and 15 practical new patents have been applied for. The products are based in Boxing, radiating to Shandong, and covering the whole country. There are 23 offices across the country, and more than 200 distributors have been developed in various places. It has successively joined and entered multiple large supermarket systems.

　　While the cooperative is developing and growing, it also adopts the business model of "leading enterprises+farmer specialized cooperative organizations+bases+farmers", absorbing more than 30 agricultural industry workers, radiating and driving employment for more than 500 farmers, and increasing the per capita income of farmers by more than 2000 yuan. The cooperative's "Chengdong Chen Pu Ji Ru Kang Home" and "Mama Post Employment Base" have enabled more than 10 disabled people and more than 30 mothers to find employment at their doorstep.

　　In cooperation with farmers, Chen Xuejing always adheres to the "three same day" principle: same day acceptance, same day settlement, and same day feedback. During the 2020 epidemic, the cooperative faced difficulties in cash flow. He raised funds from various sources and would rather bear the debt himself than pay the farmers' goods on time. An old farmer said with emotion, "The five generations of the Chen family have never let us down

　　Chen Xuejing actively gives back to society by establishing the "Integrity Inheritance Fund" to support disadvantaged students; Free teaching of pickling techniques to farmers, driving more than 500 households to increase their income and become prosperous. Under his influence, a good atmosphere of honest management was formed in the local area, and many enterprises spontaneously joined the "Integrity Alliance". The successful cooperation of the billion yuan order is the best proof of this integrity management philosophy.

　　Passing on the torch from generation to generation, maintaining integrity for eternity

　　Nowadays, Chen Xuejing not only passes on his ancestral skills to his son Chen Guanyu, but also integrates the concept of integrity into family education. In the ancestral home of the Chen family, there hangs the plaque of "Integrity and Family Inheritance" jointly written by five generations, which is the most precious heirloom of the Chen family. During important festivals, the Chen family gathers together, young and old, to listen to their elders tell stories of their ancestors' honesty and integrity, allowing the spirit of honesty to be passed down from generation to generation.

　　From the late Qing Dynasty to the new era, spanning five eras, the Chen Xuejing family has demonstrated the power of integrity through the perseverance of five generations. Their story is a vivid textbook of integrity, vividly showcasing the spiritual character of Shandong people who value keeping promises and being honest and sincere. As the fourth generation inheritor, Chen Xuejing has proven through practical actions that integrity is not a temporary choice, but a lifelong commitment; It's not a means of business, but the foundation of being a person.