2025 Pet Fashion Trend report reveals new consumption wave

chinadaily.com.cn2025-03-31 14:55

The fourth Petjoy Fashion Week, took place at the Shanghai International Fashion Center from March 28 to 30, attracting brands from 18 countries and regions. [Photo by Gao Erqiang/chinadaily.com.cn]The 2025 Pet Fashion Trend White Paper revealed that China's pet industry reached a scale of 701.3 billion yuan ($96.6 billion) in 2024, with a year-on-year growth of 18.3 percent. It is projected that the pet products market will reach 48.4 billion yuan by 2025.

　　Pet food and medical services still hold core positions, but pet products such as clothing, toys and health supplements are expanding rapidly at a compound annual growth rate of 13.6 percent, according to data jointly released by Shanghai Petjoy Fashion Week, which closed on Sunday, and China's fashion information platform POP Fashion.

The fourth Petjoy Fashion Week, took place at the Shanghai International Fashion Center from March 28 to 30, attracting brands from 18 countries and regions. [Photo by Gao Erqiang/chinadaily.com.cn]

　　In addition, the consumption of outdoor pet scenes is becoming a new trend. Data shows that the "pet travel" category has increased by 33 percent year-on-year, with a surge in demand for lightweight backpacks, windproof jackets and leashes.

　　The four-corner insect-proof clothing launched by South Korean brand Tailhigh at the fashion week, which uses microcapsule essential oil and physical barrier technology, has caused a buying frenzy in the South Korean market upon its release.